On February 29, 2024, the CFPB issued a circular to law enforcement agencies and regulators explaining how companies operating comparison-shopping tools can break the law when they steer consumers to certain products or lenders because of kickbacks. The CFPB found some comparison-shopping tools manipulate results or use digital dark patterns because of incentive payments from lenders. The circular explains how these practices may violate federal law and highlights examples of illegal arrangements.
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