COMPLIANCE CLASS:
Lending Advertising Requirements
Advertising loan products can be a very complicated ordeal for a number of reasons. First, there are several different rules and regulations that have requirements on what can be done with the advertising and marketing of loan products. This means that a financial institution has to be aware of all of the different potential rules and regulations that could apply, which are nearly a half dozen different rules. Secondly, the rules for lending advertisements are often very complicated. For example, Regulation Z has two completely different sections that govern the advertising of loans - one section for open-end credit and another for closed-end credit. And unfortunately, everything one must know about the advertising rules of Regulation Z aren’t found in just these two sections, as other sections (like the definition section in 1026.2 of Regulation Z) must also be understood as they (at least in part) also often apply.
Finally, advertising loan products can also be challenging because it is almost impossible for most marketing teams to create a lending advertisement or marketing piece without getting assistance from a compliance professional who really understands the rules for loan advertisements. Unfortunately, the reality is that rules and regulations greatly hinder a marketers ability to be creative and unique with their promotions. Because of this, collaboration between the marketing and compliance teams are an essential function to ensure compliance with the marketing and advertising of loan products and services.
For this reason, it is important that both marketing and compliance professionals - as well as auditors who review advertisements and marketing material - have an in-depth understanding of the rules and regulations that relate to the advertising and marketing of loan products.
Our Lending Advertising Requirements class is a three-hour program designed to take a deep dive into the rules and regulations pertaining to lending advertising. This program begins by walking through some of the challenges financial institutions face with ensuring compliance with any marketing or advertisement that is created for a lending institution. After that, the instructor dives into the advertising rules of Regulation Z, including the rules for both closed-end and open-end credit (while explaining the difference between the two types of credit). Next, the program reviews a number of potential fair lending pitfalls that financial institutions can run into with their advertising and marketing of lending products and services. The fifth and final video of the program reviews how a few rules, like UDAAP, RESPA Section 8, and even the Fair Housing Act apply to loan advertisements. The instructor includes a number of real life examples throughout the program to help attendees understand some of the common violations as it relates to lending advertising and marketing.
It is important to note that this program does not provide any checklists to use for marketing creation and review. This is done intentionally as the instructor believes it is essential to have a comprehensive understanding of the actual rules and regulations that apply to lending advertisements - rather than to use a checklist that may not encompass every compliance requirement that applies to lending advertisements. That said, this program does include a comprehensive manual that outlines many of the rules and regulations discussed in the program - meaning that the manual itself can be a reference tool to assist in the creation and/or review of lending advertisements. In other words, our goal with this program is to help attendees fully grasp the different rules and regulations they need to be aware of for the advertising and marketing of lending products and services.
Who is this class for?
This program would be good for compliance professionals, marketing team members, lenders, auditors, and anyone else who works with advertising for loans.
Continuing Education Credits
3.75 CRCM, CERP, CFMP credits. ABA Professional Certifications is dedicated to promoting the highest standards of performance and ethics within the financial services industry. The Lending Advertising Requirements program has been approved for 3.75 CRCM, CERP, CFMP credits. This statement is not an endorsement of this program or its sponsor. Certification holders must report these credits at aba.csod.com.
Class Pricing
Regular: $399
ADD ON: “+ Unlimited” - Add a private portal for anyone in your organization to view this program for an additional $199. Access is still available for 60 days, so those in your organization must view the program during your 60 day access window. Limit of 5 total Certificates of Attendance, though anyone in your organization can view the program through the portal we set up. You will be contacted with information on the private portal sometime after purchase.
PREVIEW THE CLASS BEFORE YOU BUY? If you would like to demo this class before you purchase it to make sure it's what you are looking for, just let us know and we can work something out.